Illustration | Photography | Design | Direction
As the lead designer for over two years on most Office Depot OfficeMax social media content, I kept pace with changes at the company and evolved the digital brand with a multimedia approach yielding weekly new design solutions.
A healthcare consulting company, Blue Fin Group was looking for an eye-catching redesign of their online presence. Merging their minimal color palette with dynamic yet simple layouts yielded a contemporary and professional result.
With an emphasis from the client on contemporary visuals as well as designing with a responsive layout in mind, I utilized original iconography and a standard layout to accommodate extensive copy in an accessible design.
Website Design | UI Design
After incorporating a unique color palette in a desktop site design, a new directive of creating a mobile version was met by developing a collapsible menu-system for manageable browsing through a wealth of content while limiting scrolling.
An extension of their back-to-school marketing push, the #NewGearFeeling Sweepstakes featured curations of supplies culled from Office Depot OfficeMax’s catalog. Entrants created an account and shared content for their chance to win.
Owned by Office Depot OfficeMax, Elf Yourself is a popular app themed around the holidays. Tasked with creating a companion contest site, I expanded on the illustrative and colorful style of the app, and delivered a more fleshed out web design.
Illustration | Design | Video Editing | Direction
The little sister company of Proactiv, X Out is an acne solution marketed at Generation Z. Tasked with evolving their social media presence, the design was taken to an unpolished and more spontaneous direction, looking to better emulate the attitudes of 2016 teens, complete with hand-done drawing and lots of video and gifs.
Art Direction | Video Editing
Carbona, an internationally sold cleaning products company, wanted a series of commercials to air on their social media channels to educate and showcase how their products work. For these videos I acted as an assoc. art director during pre-production, and was also the sole editor in post-production; realizing both the video and audio components of this web-commercial series.
Website Design | Branding
To bring the campus experience of UTEP online, I designed a landing page, and developed a logo based on the campus’ architecture, highlighting it’s abundance of Spanish mosaic and utilizing the sybolism of a sun to signify a bright future.
This is a small selection of logos I've created for various entities.